Choose the Address of Any Page. Be /about, Not /profile

On the paid plans, every page can have an address you choose rather than the one the page type comes with.

Why the default addresses existed

Each page type had a fixed address derived from what it was internally. Your biography lived at /profile because the underlying record is a profile. Your reel lived at /video.

Those are accurate and they are not what anybody would choose. Nobody says "look at my profile page", they say "look at my about page", and the address should match the words people use.

Where it actually matters

Addresses you say out loud. If you tell somebody to look at yourname.com/reel, that should work. Reading out "slash video" and hoping is worse.

Printed material. A card or a program with a specific page on it, which cannot be changed later. Related: QR business cards.

Search. A small effect, but a page at /voice-over-demos is marginally clearer to a search engine than the same page at /audio, and the address appears in the result.

Rules and guard rails

  • Lowercase, letters, numbers and hyphens. No spaces and no punctuation.
  • Short. One or two words. /reel beats /my-acting-showreel-2026.
  • Hyphens between words, never underscores, which are invisible when a link is underlined.
  • No duplicates within your site.
  • A handful of reserved words are refused, including a set of paths our platform blocks as scanner bait. If a slug is refused for that reason we say so and suggest an alternative, which is how we learned that shop cannot be used and store can.

Changing an address later

The old one keeps working and redirects, permanently. Any link already out in the world does not break, and search engines transfer what the old address had earned.

Even so, change addresses rarely. Every change costs a little and there is no benefit to churning them.

A short list worth setting

/about, /reel, /photos, /resume, /contact. Five words, all of them what people would guess, and guessable addresses genuinely get typed.

Related: the pages screen, canonical URLs and connecting your own domain.

Create your free actor website and see the plans for what the paid tier adds.


Tomasz Mieczkowski

About Tomasz Mieczkowski

Tomasz Mieczkowski is the co-founder of IADB.com and all of the related websites for film and tv industry professionals.

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